PURL instructions - Maileon

The Mail Campaign feature allows you to see visits from individuals you have sent campaign emails to, including unmatched visits from outside of a fixed-registered IP address.

It also allows you to see the journeys that recipients of email campaigns have taken after landing on your website and assess whether your campaign is achieving the engagement you need,

beyond the click tracking your ESP will give you.

In the portal, we have added a new referrer type called Mail Campaign. This referrer looks for a parameter in the URL of a landing page. You will need to add this parameter to any

links in your emails that you want Lead Forensics to track.


If you already have some additional parameters (such as UTM codes), these can be added on the end of the URL as:

&<insert parameters here>

If a visit has a page URL containing the ?MC=1 parameter, Lead Forensics will identify it as a Referrer type of ‘Mail Campaign’ and show it on the visitor list even if it is not a matched

business. To help identify on the Visitor list who it is that has visited, Lead Forensics will also be looking for some additional parameters for visits from a Mail Campaign Referrer, it will take

what is in these parameters and on the visitor list show these as the Visitor Name rather than the Company Name or “Business Name not Available”.

The additional Parameters Lead Forensics will be looking for are:




*these values are what will be what is displayed on the visitor list


Maileon Merge Tags

Clients using Maileon can use Merge Tags to populate these parameters with information from their audience information and create a unique URL for each email that contains the link.

This guide gives instructions for basic use of the Merge Tags. The Default Merge tags that can be used are:


[[CONTACT|FIRSTNAME]] - This will get the First name for the recipient from your audience data

[[CONTACT|LASTNAME]] - This will get the last name for the recipient from your audience data

[[CONTACT|EMAIL]] - This will get the email for the recipient from your audience data


This is simple to add on to the link in the email editor. With no other parameters this is what you should add to their link:




For example: